Logo + Packaging
OX-B’s is a “fast casual” restaurant whose menu includes things like wings, fries, cornbread, pork rinds, baked beans, coleslaw, and mac & cheese. They have a unique facility that utilizes storage containers with an expandable footprint from a simple “grab and go” style restaurant to a “multi-unit sit down” style. As a new business with little brand awareness they were in need of an attention grabbing visual presence that conveys the uniqueness of their facilities and cast-iron, southern aesthetic but also projects a sense of cleanliness and a high quality product.
The color scheme is inspired by the gamecock breed of chicken. A subsequent 2-color version was developed based on client budget considerations. The custom logotype evokes the idea of “chicken scratch” and reinforces the rustic, industrial aesthetic of the welded chicken graphic.