Design + Research Portfolio

**Click or tap the images for expanded views and videos.

Roberge + Meacher Wedding

Wedding Collateral

The overall aesthetic of these designs are intended to evoke a minimal, elegant, and modern feel. High emphasis on graphical information over heavy wording and content, meant to set a light and easy mood for the event. The color palette emulates the decoration and attire of the event.

The Gamer Nerd

Website + Community

www.TheGamerNerd.com

This site is a personal side-project. Using my hobby of tabletop and video gaming, I’ve grown The Gamer Nerd into a community of nerds with like-minded passions. Nerds have this tendency to take things to an obsessive level, the terms “obsessive” and “nerd” go hand and hand. “Nerd” in this case is a term of endearment.

The nerd glasses are a recognized symbol of nerdiness. The color palette is inspired by the 80s arcade aesthetic of unapologetically bright and vibrant colors.

Insight

Mobile App

Mobile App designed for dementia sufferers and their caregivers.

The design decisions made within this app are based on secondary research, observation, and healthcare industry interviews.

Often, dementia sufferers are also burdened with low vision. Large interface icons, san-serif typeface, and high contrast color palette ensure best visibility during use of this app. Strategic use of yellow as an accent color helps point out important areas throughout the interface. The design and placement of the icons are organized specifically for obvious understanding of each function and ease of access.

The Dark Knight

Lenticular Poster (3D)

This is an example of my production work abilities. I was presented with this opportunity when the Lead Designer of Trends International, a major licensor of movie posters and other entertainment memorabilia, was set back on deadlines. I stepped up and was awarded this project. This genre of poster is Lenticular, perhaps better known as “3D” (be sure to click on the image to see the animation in action). The effect is achieved with some Photoshop layering effects and a series of image manipulations.

This poster was sold at Walmart retail stores.

Kitchen & Bath Gallery

Logo + Business Card

Kitchen & Bath Gallery is a full service kitchen and bathroom remodeling, construction, and design company. The client wanted a branding that captured the design and construction mindset.

The visual direction for both the logo and business cards were inspired by blueprints and builder’s sketches. The logo is intended to show a gradual completion of a project from design to installation. The business cards are a medium that the client relies on for referrals and customer notes—a blank section was necessary to maintain that functionality.

Motion Pictures

iPad App

One of my all time favorite pastimes is going to the movies. There’s just something magical about experiencing a film in theaters. I remember growing up and looking forward to the Friday edition of the newspaper. I’d scramble to the Arts and Entertainment section to look up new movies coming out, critic reviews, and movie times. Once I got to the theater, I was often reminded of why I didn’t go more often, it’s one of those few experiences you have absolutely no control over. There are distractions at every corner—people opening and tearing candy wrappers, and eating popcorn, babies crying, people laughing, people yelling at the screen, the ever-so popular person in the row in front of you whose phone can’t stop ringing, the guy who has to go to the bathroom and walks in front of the screen every 20 minutes, etc… It’s a love hate relationship.

I’ve designed an iPad app to help replicate that experience—Motion Pictures. It’s a mobile experience meant to take away some of that control we are so accustomed to and allow us to enjoy a true movie going experience during the age of Netflix and instant streaming movies.

This app was mocked up in Keynote.

The sample video images within this demo are the property of Disney and Pixar films. I claim no rights to “Partly Cloudy”; it is used for demo purposes only.

Architecture + Search Design

Research + Wireframe

A developed search system for an online tea retail store, the design is stemmed from the current information architecture of the site, TeaSource.com. This site has many opportunities to improve its usability and product organization.The largest return on investment would be to start by redesigning the search feature for the user who is unable to find the product he is looking for.

A “Simple Search” was developed as a straightforward search feature. Type in a keyword and results are listed accordingly.

An “Advanced Search” was also developed for a more specific search function for the higher end user of the site who has specialized tea interests.

A focus was placed on the search results. Research suggests that the user is more confident while searching if images are present to help confirm that what he found is truly what he is looking for. A hierarchy of product names, categories, prices, and descriptions ensures that the user quickly digests the information as he skims through to find the product he is looking for.

Mia Roberge, MT-BC | Music Therapist

Logo + Business Card + Website

Mia Roberge MT-BC is a Board Certified Music Therapist. The challenge with this client was to create a branding that embodied Music Therapy as a process and as a therapeutic practice. The website is informational—not only in the emphasis on contact info but the structure and delivery of the content used to explain what Music Therapy is and how it can benefit someone.

User Testing (firm)

Logo + Business Card + Marketing Collateral

User Testing, as its name suggests, is a user testing firm. I’ve developed an identity that speaks to the quirkiness of the industry term and invokes a respect for its scientific nature.

The marketing material associated with User Testing is also a comedic effort to diffuse the confusion behind what user testing actually is, observing users testing products…not actually testing the users.

Gully Transportation

Website

www.GullyTransport.com

Gully Transportation is a major carrier company based in the midwest. This client takes tremendous pride in their blue-collar, family owned, american business model. The design challenge was to bring this company into a modern web experience, including a responsive design to fit their on the road clientele and employees.

An emphasis was placed on clean, modern, no-frills style. The design itself gains its visual interest from photography and elegant/functional graphics.

Smoking + Health Awareness

Poster Campaign

The issue of smoking and its health effects is one that hits home to me, as many close friends have been affected by this issue. The statistic I found is targeting the African American community, which is already an under-advertised culture when it comes to health issues. I wanted to represent the facts in an interesting way; when dealing with death, one needs to tread lightly. The cigarettes in the box are imitating a bar graph, representing the astounding statistics in deaths compared to smoking in the African American community. The blurred figure in the background represents an average African American as he expresses his disgust towards the issue. His emotion translates to the information being conveyed. I shot this photo with a muted tone to reinforce the mood of the subject matter.

AOL Time Warner | AIM

Marketing Plan Book

This book was developed for AAF (American Advertising Federation). They formulated a marketing proposal for AOL Time Warner to re-image their brand and realign with the 18-24 year old demographic.

In many ways, AOL started social networking but has since been leap frogged by many companies. With the design of this book, I needed to keep the essence of what AOL started with it’s messaging service but progress it 10 years visually.

This book had to appeal to marketing board members of AOL Time Warner and still showcase the new direction of targeting the 18–24 year old demographic.

The concept that developed was a theme of emoticons and shorthand. Throughout the tech savvy demographic, the idea of emotes (smiley faces using typography) appealed to the social networking generation. A whimsical atmosphere was created to show the relation to the new demographic, but the business proposal was still the focal point enabling us to appeal to the board members.

Promote Positivity (Non-Profit)

Logo + Event Apparel

The Promote Positivity movement began as a group of teenagers from the Hough neighborhood of Cleveland, Ohio. Their mission is to bring to light the positive things they are doing in their community and schools. They have ambitions to be an example and positive influence to the youth in the area.

These designs were produced pro bono in my own effort to give back to the Cleveland community and support the leaders of this organization. A multifaceted logo with a variety of applications was essential for this brand. A tremendous amount of social networking is done with Promote Positivity, so a range of simplified and symbolic images have proven to be helpful. The brand has since been adapted in multiple areas throughout their company, these initial screens are the designs that I developed (any other versions of these images were not developed by me). An additional T-shirt design was developed for an upcoming 5k event.

Cleveland Metroparks Zoo

Wayfinding

The Zoo uses a lot of wood carving signage to help delineate where you are. There is an opportunity to improve visibility and decrease patron frustration with the use of brighter colors. The wood grain blends into the “woodsy” backdrop of the Zoo and is easily lost in the scope of things.

Another major area of interest is time. There is nothing more frustrating than seeing a sign that says “<— Monkeys” and after following the sign to the left for 10 minutes or more in the blazing summer sun, you still don’t see any monkeys. A time reference involved in the signage is a possible solution, such as an indicator that says, “A 10 minute walk from this point will lead you to the monkeys” or “5 minutes to the left, you will find flamingos”, etc.

The final major design element is engaging the children. Keeping in mind that kids are smaller and not always at the reading age, incorporating symbols and figures that are easily recognizable and at a child’s eye level is a fun and engaging answer to this problem.

Alderson-Broaddus College Battlers

Athletics Logo

The “AB” Battlers athletic department was faced with a challenge: the powers that be were looking to go in a new direction with their identity.

The “Battlers” name has history in the Civil War and represents the strength and determination of the soldiers in that era. AB wanted imagery that would inspire competition and energy in their programs. The Civil War cannon was the decided symbol to tackle their challenge.

Kiss

Lenticular Poster (3D)

3D poster design for the band KISS. Trends International, a major licensor of movie posters and other entertainment memorabilia, was looking for a poster to help drive interest for their client’s “KISS 2010 Tour”.